Iowa's Beef Industry Rolls Out Cattlemen Care Campaign

| April 1, 2021

Contact: Anna Hastert, Director of Communications, 515-296-2266

The Iowa Cattlemen’s Association (ICA) and Iowa Beef Industry Council (IBIC) are launching a Cattlemen Care Campaign as a way to highlight the value of beef production in our local communities across the state.  

On March 19, Gov. Kim Reynolds signed a proclamation declaring the month of April “Meat on the Table Month,” in support of Iowa livestock producers. Gov. Reynolds calls upon Iowans to purchase meat from our many meat and poultry processors or retailers.  

Modern beef production is among the most complex food systems in the world. Cattlemen continually invest time, energy, and resources to further develop their management and marketing skills. Working together, each segment of the beef supply chain aims to enrich the environment through responsible use of natural resources—not just for today, but also for the future. The result is a delicious and nutritious source of protein we can all feel confident in serving family and friends. 

Throughout the months of April and May, the Iowa Beef Industry Headquarters invites beef producers and consumers across the state to join our effort in sharing how beef contributes to a healthy diet, and how Iowa’s cattlemen work hard to feed a growing population, while being conscious caretakers of land and resources. We’ll also highlight the integral role local restaurants and food service providers play in helping Iowans celebrate life milestones and cherished memories over exceptional beef entrees. The final pillar of the campaign will focus on cattlemen giving back to their communities.   Beef production today represents time honored traditions with integration of the world’s most advanced technology, resulting in a premium beef product Iowans can celebrate. 

We encourage Iowans to join us in sharing the benefits of beef and beef production throughout the months of April and May. Need suggestions on how to get involved? Check out the attached flyer for inspiration. 

For more information contact ICA’s Director of Communications Anna Hastert at [email protected] or IBIC’s Director of Marketing and Communications Kylie Peterson at [email protected]

About the Iowa Cattlemen's Association: The Iowa Cattlemen’s Association represents nearly 9,000 beef-producing families and associated companies dedicated to the future of Iowa’s beef industry. ICA’s mission is “Grow Iowa’s beef business through advocacy, leadership and education.” www.iacattlemen.org.

About the Iowa Beef Industry Council: The Iowa Beef Industry Council is funded by the $1-per-head National Beef Checkoff Program and the $0.50-per-head Iowa State Beef Checkoff. Checkoff dollars are invested in beef promotion, consumer information, research, industry information and foreign market development, all with the purpose of strengthening beef demand. For more information, visit www.iabeef.org.