Date: 11/8/2013 12:00:00 AM

Title: Grab Reality by the Horns promises a full ride!

The Iowa Cattle Industry Convention will be Dec. 9-11, 2013 at the Prairie Meadows Events Center in Altoona. All cattle producers are invited to come for a few days of education, inspiration and the opportunity to talk to other cattle producers from around the state. Sessions are designed for the seedstock, backgrounder, cow-calf, and feedlot sectors of Iowa’s beef cattle industry, and more than 50 vendors will be at the trade show all three days.

The theme of this year’s meeting is “Grab Reality by the Horns.” While cattle producers acknowledge regular challenges in their business, the convention speakers will encourage them to grab those issues and bring them under control.

Keynote speakers include Lance Zimmerman, CattleFax Market Analyst; and Bob Fields, the senior director of meat and gourmet foods for Sam’s Club stores. On Dec. 9, Zimmerman will talk about cattle and corn market outlooks and strategies for the next year. Fields speaks on Dec. 10, and will outline the consumer’s view of the beef industry.

ICA members will discuss policy on Dec. 10 and hold their annual meeting Dec. 11 to adopt policy for 2014.

Registration before Dec. 2 is $75 for the three-day event (all meals included). Full registration after that date and at the door is $125.